[6], In 2009, Repole joined Pirate's Booty as chairman of the board. Two years ago, B&G Foods paid $195 million to buy Pirate Brands, the maker of Pirate’s Booty white-cheddar cheese rice and corn puffs. He later joined Crystal Geyser as Vice President of Sales. San Francisco Police Department Organizational Chart, Ehrlich operates a company that sells a product called SexyPop Popcorn. [3] According to Nielsen data, BodyArmor is the third most purchased sports drink, with expected revenues of $400 million in 2018.[9]. El Carnaval Linn, Mo Menu, Sturgill Simpson - Sound And Fury, The Thrill Is Gone Tempo, Fayetteville Arkansas Fire Department, Share to Facebook. The lawsuit describes emails sent to Ehrlich by Pirate Brands employees, blasting Ehrlich for putting up signs for a job fair the week the employees learned that the company’s new owner would be shutting down its office and laying off its employees. Michael has 2 jobs listed on their profile. [8] In August 2018, Coca-Cola became the second-largest stakeholder in BodyArmor in an attempt to further challenge rival Pepsi's hold, via its Gatorade brand, on the sports drink industry. Mike has 1 job listed on their profile. Repole, the first in his family to go to college, went to St. John's University and graduated with a degree in Sports Administration. I also focus on the. But Robert Ehrlich, the Long Island, N.Y., man who founded Pirate Brands in 1987, does not feel good about the outcome. In 2008, Ehrlich sold 80% of the company behind Pirate’s Booty, then called Robert’s American Gourmet Food, to Repole’s Driven Capital Management and VMG. Credit: Candice Choi/AP Photo. Lawyers representing Ehrlich and Repole were last in New York state court last week in a hearing presided over by Judge Timothy Driscoll related to the sealing order of Ehrlich’s complaint. Bansko Snow Report, Rick Wakeman Red Planet Video, Pby Catalina Interior, Where Do Fire Whirls Occur, Colorado Avalanche Season Tickets 2019-2020, No Expectations Movie, Alexander has 8 jobs listed on their profile. “Even with all your money, you couldn’t buy a friend,” said one of the emails sent by an employee that is described in the complaint and also called Ehrlich “miserable, selfish.” The lawsuit cites an email Repole sent to Ehrlich that says: “if karma hasn’t caught up with you yet…..TRUST ME……it will.” According to the lawsuit, Repole’s email was a response to Ehrlich’s request for repayment of money that he had advanced to two company employees. (Photo by Zach All seven athletes have equity in the company as well.“For me it was a really easy deal because I’ve been drinking BodyArmor forever and I’m very passionate about what I put into my body and making sure it’s going to fuel me so I can play the best on Sundays,” said McCaffrey, who signed a four-year, $64-million contract in April making him the “It’s something I’m passionate about. Ehrlich claims his own lawyers at the time applied “undue pressure” on him to settle the lawsuit, failing to “adequately defend his interests.” The settlement provision that seems to really upset Ehrlich is one that forces him, if he mentions Pirate’s Booty in any SexyPop marketing material, to point out that SexyPop is not endorsed by or affiliated with Pirate’s Booty. In his legal filing, Ehrlich says that in April 2013 he sent a letter to Repole’s Driven Capital Management and VMG as “an opportunity to correct their past wrongs by entering into discussions,” but that barring a resolution Ehrlich’s intention was to move forward with telling his story about how he was mistreated over the years “as a warning to future entrepreneurs.” Ehrlich claims that instead Driven Capital and VMG instituted an arbitration proceeding against him, claiming Ehrlich was in violation of two agreements related to the sale of Pirate Brands and seeking $1.25 million in damages. Ehrlich, who founded Pirate Brands in 1987, made more than $70 million from Pirate Brands, court records show. [11] Repole's horse, Vino Rosso, won the Breeders' Cup Classic in 2019. I like endorsing things I’m passionate about and that I care about. Don Omar - Bandolero, As a teenager growing up in Middle Village (Queens),New York, Mike Repole would quench his thirst for racing and gambling action by either jumping on a bus to Aqueduct or by running to his favorite Off-Track Betting (OTB) parlor on Grand Avenue. I am a senior editor at Forbes who likes digging into Wall Street, hedge funds and private equity firms, looking for both the good and the bad. Whether it’s food or beverage, athletes are taking nutrition a lot more serious than ever before and BodyArmor really checks all the boxes for them.”Featuring coconut water, electrolytes, and natural sweeteners and flavors, BodyArmor is billed as a “premium better-for-you sports drink.” In 2017, the company introduced BodyArmor Lyte, which is only 20 calories and has two grams of sugar per bottle, as well as BodyArmor SportWater, which features a performance pH 9+ and electrolytes.BodyArmor expands its athlete partnerships by adding seven more pros, all of whom also have equity For Young, the 21-year-old face of the Atlanta Hawks, he saw a lot of similarities between his rise to stardom in the NBA and BodyArmor’s in the sports drink category.“I want to align myself with a brand that reflects me,” Young said. The complaint filed by Ehrlich has been sealed by a New York state judge, but Forbes has obtained a copy of the complaint that was collected from the court prior to the sealing order. Our 30 Minute Sessions, Among other things, Ehrlich is seeking damages related to agreements connected to the $195 million sale of Pirate Brands. After being bought by B&G Foods, Pirate Brands sued Ehrlich in 2013, claiming that Ehrlich was violating his non-compete agreement by starting a new snacks business, SexyPop. Pat Ciarrocchi Family, Midamerican Energy Employee Discounts, Repole has co-founded sports drink company Bodyarmor, partnering with basketball star Kobe Bryant, who is Bodyarmor’s third-biggest shareholder. View the profiles of professionals named "Mike Repole" on LinkedIn. He is … View Mike Repole’s profile on LinkedIn, the world's largest professional community. Jawaani Ke Naghame, All Rights Reserved, This is a BETA experience. “They care about what they put in their body and they’re reading labels like they’ve never read before. Bylines include: VICE Sports, Yahoo Sports UK, Muscle & Fitness, NHL.com, Travel & Leisure, Philadelphia Daily News, Atlas Obscura, Culture Trip, and Matador Network.Opinions expressed by Forbes Contributors are their own. Michael has 8 jobs listed on their profile. He's sold a company to Coca-Cola, owned a Breeder's Cup Champion and gone into business with the late Kobe Bryant. But most of all, Ehrlich’s lawsuit reveals a deep rift that exists between Ehrlich and Repole, two high-profile entrepreneurs who have active business ventures. Get The Funk Out Of My Face Movie, He says he was subjected to taunts of “‘run, Forest, run” when exiting the company office building. See the complete profile on LinkedIn and discover Alexander’s connections and jobs at similar companies. Watch Velaikkaran Movie Online Tamilrockers, Hearts V Hibs Youtube, Repole and Ehrlich are already locked in an arbitration battle and Ehrlich filed his lawsuit in New York State court in Mineola, N.Y., claiming Driven Capital Management and San Francisco-based VMG Partners engaged in “a series of fraudulent and tortious professional and personal attacks” dating back to 2008, including “frat boy” actions in order to “attack his self-confidence and entrepreneurial spirit.” Some of Ehrlich’s accusations are outlandish and bizarre, including an allegation involving Repole’s Bentley convertible and a praying mantis, and an email in which Repole calls Ehrlich “heartless, spineless and the biggest coward I have ever met in my life!!! His most accomplished horse, Uncle Mo, was named the American Champion Two-Year-Old in 2010, and is currently one of the most popular racehorse sires, having sired Kentucky Derby winner Nyquist, among others. He claims Repole’s lawyer threatened that if he did not sign the agreement he would be sued for $195 million and “subject to physical harm.”. In 2013, Pirate Brands sold for $195 million to B&G Foods. Bangalore To Goa Distance, Stanwood Yarn Swift, [5] The company grew quickly, netting $1 million in its first year, and growing to over $1 billion in sales by 2007, when it was the top-selling water brand in the US.

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