As summer began to slowly wind down last month, the Fox News Channel continued its streak of attracting the highest August primetime ratings in the network’s history while surpassing all broadcast and cable news networks in total viewers. As was the case in the quarterly ratings, CNN performed well in the 25-54 demographic, which is what advertisers prioritize. Fox also likes to promote page views, an old-school metric, but likely still an important one for Fox because the network appears to rely more on programmatic ads than direct sales amid a general advertiser aversion. Flood also noted that many other Fox News Channel programs finished August with even stronger viewership than they had attracted in previous months. For most of its history, Fox News treated its digital operation as a backwater, but that began to change following the exit of Ailes in a sexual harassment scandal in 2016. “Fox News averaged 2.5 million viewers per night in 2019, the most in its 23-year history, making the network … How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic, vocally suspicious of Facebook dependence, corrections had to be appended to the corrections, Digiday research: 93% of survey respondents say they see white employees in senior leadership roles, ‘Two very, very different companies’: Why CNN’s Great Big Story failed to survive, ‘More dollars to experiential’: Why Walmart is still using experiential marketing to pitch Walmart+ — even during coronavirus crisis, ‘When terrible things happen, our numbers go up’: How NYT Cooking is approaching the pandemic, politics and inclusion, ‘CTV took from everybody’: How connected TV won this year’s upfront, Twitch emerges as rising platform for beauty brands, How K-beauty brands Kaja and I Dew Care became TikTok favorites, ‘Left out in the cold’: Why Under Armour’s app strategy failed, QR codes and shielded Santas: How malls are updating their holiday attractions for the pandemic age, ‘It’s a lot of extra work’: How the pandemic changed the store associate role, Beauty Pie expands focus to inner beauty and wellness, Digital Tupperware parties are bringing the brand back into vogue, ‘No more lead times’: Publishers rework their sales orgs with an eye toward new normal, Activision Blizzard Esports’ Jack Harari on how the energy and pageantry of gaming is enduring the pandemic, ‘Our biggest quarter ever’: Publishers’ ad businesses are rebounding into the end of the year — for now. Cuomo Prime Time did beat Fox & Friends in the 25-54 demo, however, averaging an impressive 495,000 viewers. Not far behind was Tucker Carlson Tonight, which reached 4.4 million to finish second while The Five drew 3.4 million to come in third place despite its 5 p.m. timeslot -- finishing ahead of all primetime programs on MSNBC and CNN. “The network has begun placing small fox emojis [in Slack] next to stories the right-leaning cable outlet covered online that CNN missed,” the Beast’s Max Tani reported. Two reasons for the boost were the Fox News Channel's four-day average viewership for the Republican National Convention and record ratings for the Hannity weeknight program. The deluge of political ad dollars has been a boon for media companies’ businesses, setting up for a fourth quarter that’s a far cry from the spring slump. The media is using whatever crisis it can to swing the upcoming election—they have an agenda and the truth is not But six months in, Fox News morning show Fox & Friends is besting every CNN show in total viewers. In response, Dornic told the Beast that CNN had discovered Fox’s “alarming strategy” that he called “the daily bikini.” Fox News countered that women-in-bikini stories make up less than 1% of its annual digital content. to Anti-Trump Book, ZERO to Peace Prize Nomination, WHORES: ABC Promoted Mulan, Buries Filming Near Brutal Chinese Camps, Big Three Morning Shows IGNORE Huge Unemployment Rate Drop to 8.4%, Jake Tapper Trying to Clean Up Lying About His Secret Political Advice, STILL HIDIN’ HUNTER: Nets Spend 21 Minutes Out of 113 Hours on Biden, Twitter, Facebook Censored Trump, Campaign 65 Times. Of course, it came as no surprise that CNN’s most-watched program was Cuomo Prime Time, which averaged 1.7 million viewers to finish in the number 21 slot. Can automated self-serve ad sales slash publishers’ overhead? The company hopes to resume physical events next year, but has proved highly engaging in a media economy forced to be remote. As if that news wasn’t good enough, Sean Hannity’s eponymous program was the most-watched show in cable news, averaging 4.7 million viewers to attract that show’s best month ever.
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